We are facing a content crisis; a tsunami of content that swells by the day powered by social media, online publishers, media, blogs and websites. As an enterprise we seek to differentiate ourselves in an increasingly competitive global market where relevant and timely information is a competitive advantage.
The demand for content comes not just from customers, but from a wide variety of stakeholders including internal stakeholders such as sales teams, customer service and management to external stakeholders such as analysts, customers, media and potential customers.
The needs are diverse and expectations are high. So how do we manage this content tsunami and meet the needs of so many groups of people in a timely, efficient, effective and targeted matter?
The answer, according to Susan McKittrick, Analyst and Sr. Consultant, Patricia Seybold Group, may be to look at it from the point of a museum and how they curate tens of thousands of antiquities in such a meaningful way.
The need and role of content curation in the enterprise presents an interesting argument. Many executives would say they are already doing it or that it’s not required at all; that the tools and processes they have in place are already enough.
Is content curation worth it?
Can it be a competitive advantage?
Who should be responsible for it or involved in it?
Can we find good content without content curation?
What are the best tools to manage so much content and so many stakeholders?
Will content curation have any noticeable impact on the customer experience?
Join us for the discussion tonight on #Bizforum at 8pm EST.